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Backgroud: Gary Vaynerchuk in this post titled “99.5% of social media experts are clowns” started one online fire that ravaged the landscape and is still burning.
Copyblogger had it right, so we refer you to their fully developed post. One notable quote that stuck out
Gary Vaynerchuck didn’t, in fact, say that 99.5 percent of social media experts are clowns. He said that “99.5 percent of the people that walk around and say they are a social media expert or guru are clowns” … because they don’t think like businesspeople.
Businesses need help from actual experts — people who really get the rules of engagement in social media, and who understand how to translate that to business success.
